Page 11 - Spring Into Markets
P. 11

If you have shelving or rails, also consider the following...
• Use the very top shelf for display only. Customers can rarely reach this shelf/rail so it is not a good idea to try and ‘sell’ from it
• Always pull forward the stock on shelves or rails as this gives the appearance that it is well stocked. Products are also easier to see
• Place smaller products on higher shelves/rails and larger ones towards the bottom as this creates a more balanced, appealing display
          Guide 2 First Impressions 11

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