Page 30 - Spring Into Markets

It is easier to get the customer to buy from you if the product is right for them
You will have spent considerable time and effort in making sure that your product offer is appropriate to the customers who use the market and your stall.
It is the same with your social media activity — where you place your messages (posts), which social media platforms you use and what you say in your posts need to be in line with your customer.
Ideally your posts should be on the social media platforms that your customers are most likely to be using on a regular basis.
Whilst we go into this further in Module 6, you need to ask these questions:
What percentage are under 25, what percentage are between 25 and 35 and so on? Easiest way to think about this is to think out of 100 customers how many are typically under 25? It doesn’t have to be precise; it is simply an indication.
Use this approach to identify how many of your customers (what percentage) are in all the age bands.
In terms of who uses which type of social media platforms, there is lots of information available (it’s what Google is good at!)
30 Using Social Media Guide 4