Page 31 - Spring Into Markets

Based on various web searches into user profiles; typical user age profiles are as follows:
1. Facebook: People aged 25 to 34 were the largest user group (25%) followed by 35 to 45 (19%)
2. Twitter: The largest demographic group of Twitter users are between the ages of 18 and 29 (37%). 25% of users are between 30 and 49.
3. LinkedIn is the social media network for professionals. Almost a quarter of LinkedIn’s users are aged between 18 and 29, and 61% of LinkedIn users fall into the 30 to 64 age brackets.
4. YouTube is one of the few social media platforms where age demographics are fairly evenly split.
5. Instagram: 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35.
6. Snapchat: 50% of users are under 25. The largest Snapchat age demographic is 18 to 24‐year‐olds. This age group makes up 37% of Snapchat users and 25 to 34‐ year‐olds make up about 26% of Snapchatters. Around 12% of users are aged 35
to 54 and only 2% are over 55.
By linking your dominant customer age groups to the most relevant social media platforms (based on
typical user age profiles), you will be able to identify which platforms you should be using.
If in doubt Twitter, Instagram or Facebook are key!
Guide 4
Using Social Media 31