Page 54 - Spring Into Markets
P. 54
Why signage is important to the trader
Signage helps to:
• Sell the products that you want to sell • Attract the attention of customers
• Sell the products
‐ Highlights where the product is ‐ Supports the product offer
‐ Tells the story
‐ States the price point
‐ Highlights best sellers
‐ Gives information about the product’s benefits ‐ Gives information about special offers
‐ Adds quality and value to a product
‐ Encourages add‐on or linked purchases
‐ Helps the customer to self‐select
Signage is a useful selling tool
54 Making Signage Work for you Guide 7
