Page 56 - Spring Into Markets

Remember...
Your stall has only a matter of seconds to attract the attention of passers‐by and customers, so it is important that any messages used are short, sharp, to the point and simple to understand.
Handy hints
You can use signage to ‘get your stall noticed’ by passers‐by...
To download and complete the exercises in this guide’s module
56 Making Signage Work for you Guide 7
If passers-by approach the stall from a particular direction
Display graphics at the side of your stall angled in the direction that customers approach so that they are easy to see
If the stall is partially obscured by other stalls
Display signage above the stall (or as high up as possible) so that customers can see where you
are located and can understand immediately what you sell
If the stall can be seen from a distance
Use larger scale signage (or props) to attract attention from a distance