Page 62 - Spring Into Markets

Allocating space – top tips
• Your best selling products/product categories should have the best selling space
• The most visible and impactful parts of your stall are likely to be the best selling
space
• Promotional products should be in the best selling space
• More than one product can be displayed in the best selling space
• Seasonal peaks for products/product categories need to be considered when deciding
where to display a product on the stall
Make it easy for customers to see what they want to buy and what you want to sell
• Your selling space should be allocated in proportion to the sales that the product/ product category generates
• The best selling space on a stall will vary and will depend, not only on the type of stall you have, but how your customers approach your stall
• The visibility of your stall within your part of the market will also influence which parts of your stall provide products/product categories with the strongest sales potential
• Eye-level is buy level
• Use the ‘see it and grab it’ areas on your stall for your best selling products/product
categories
• Below counter height or at floor level is poor selling space
• High level space (above head height) is best for duplicate displays or for fascia signs
• Front corners of the stall are important sales areas and good places for promotional
and high priority products
• Vertical displays ensure more products are in the crucial ‘selling’ area of the stall
• Gaps between products help customers to ‘see and remember’ products better
Your selling space is one of your key assets... ‘USE IT’ effectively don’t just ‘FILL IT’
To download and complete the exercises in this guide’s module
62 Allocating Space Guide 8