Page 68 - Spring Into Markets

Successful promotions achieve...
If a promotion is a success, it will achieve a number of key aims for both the trader and the customer.
For the trader
• It will highlight a specific product, range, theme or service to customers
• Act as an extra reason for people to visit the stall
• Encourage add on sales/extra purchases
• Highlight your stall and increase awareness amongst customers and passers‐by
For the customer
• It will focus the customer on specific needs and requirements that they have • Increase awareness of your stall — inform the customer
• Highlight specific products, ranges, themes or services
• Increase the number of purchases
• Increase the number of add‐on sales
Overall, a promotion INCREASES SALES
68 Increasing Sales with Promotions Guide 10