Page 88 - Spring Into Markets

2: Add‐on services
Extra services you can offer that they may need now or in the future.
Delivery service — office or home
Gift wrapping
Special occasion packages for Weddings, Parties, etc.
3: Product bundles, packages and solutions
Product solutions that make it easy for your customers or would appeal to them.
School uniform in multi‐buy packages, e.g. 3 t‐shirts or shirts Selection of winter vegetables as a casserole pack
Sweets in pre‐packed goody bags for parties/weddings, etc.
Having identified your extra sales opportunities don’t forget to TELL CUSTOMERS, by speaking to them, but also through signage and product displays, which can act as the silent salesman when you are busy. You could also include a leaflet highlighting these ‘extras’ with every purchase.
The ideas tree/pot
Think of some ideas that you could use to help create some extra sales opportunities. Depending on your product range there will be a number of different opportunities you could consider, e.g:
Sweet retailer
Pick and mix
Pre-pack multi-buys
Pre-packs plus a drink
Extra
Office/kids party bags
Wedding display
Greengrocer
Seasonal mix
5 a day packs
Pre-packed Pre-prepared
Extra
Weekly basics Delivery service
Clothing
Seasonal items
Linked products
Multi-buys
Extra
Made to order Alterations Delivery service
88 Creating Extra Sales Guide 12