Page 109 - Spring Into Markets

Customers will only buy your product if they want it or need it; you can’t achieve this unless you understand what it is your customers really want.
10 things you need to know about your customers (source: Business Link): 1: Who they are
2: What they do
3: Why they buy
4: When they buy
5: How they buy
6: How much money they have, what they spend, where they spend it and
how often
7: What makes them feel good about buying 8: What they expect of you
9: What they think about you
10: What they think about your competitors
• Knowing and understanding customer needs is at the centre of every successful business. Your customers need a reason to buy from you and not your competitors
'Customers will buy from me because my business is the only...'
Guide 15 Your First Year 109